Digital assets include brand websites, ads, Facebook pages, blogs, mobile apps – anywhere that the brand controls the code for a placement. Traffic to a brand’s digital assets is valuable:
It is Qualified
By visiting a brand property, customers demonstrate interest in the brand.
It is Intelligent
Visitor behavior demonstrates an understanding of the brand.
It is Relevant
Visits and clickstream behavior demonstrate purchase intent.
When shared, the concentrated activity from these assets has substantial influence on the merchandising programs of e-tail and omni-channel sites.
A must-include in any marketing budget - sharing this data further leverages the traffic that’s already been acquired through existing marketing spend.